Fruit Academy

Learning, transforming, and sharing:  in every fruit, every vegetable, every story

Fruit Academy was born to spread knowledge about fruits and vegetables across every link in the chain: producers, processors, sellers, foodservice, and final consumers.

Grupo PM entrusted us with the challenge of transforming this vision into a complete digital platform. We led the entire process: from creating the visual identity and branding to developing the content architecture, UX/UI design, and the mobile app and landing page. We also produced animated videos that bring the educational content to life, along with supporting materials such as guides, brochures, and posters.

This project shows how design, knowledge, and technology can make a real difference: by sharing practical and accessible information, we help more people learn how to better preserve fruits and vegetables, reduce waste and spoilage, and make the most of every food with greater awareness and value.